Course
Description
Practical, fast-paced introduction to contemporary marketing
principles as applied in an increasingly Internet-driven
marketplace. Students analyze market characteristics, evaluate
product and service strategies, observe marketing plans, study
what works and what doesn't.
Topics include: pricing,
promotion, and distribution; Web-based storefronts and other
e-Commerce channels; product introduction, branding, and
packaging; consumer, industrial, and government markets. No
experience with Internet required.
Course Materials
CONTEMPORARY MARKETING 2006
Textbook (Required): Contemporary Marketing, 2006, by Boone/Kurtz
ISBN: 0324316674
Order online at:
http://www.coastlinebookstore.com/
General Notes
Marketing is a complex process
with numerous concepts, designs, terminology, and ancillary
material. The text is comprehensive and is structured for both
traditional classroom and online courses. It incorporates more
material than can be covered in one semester. Each instructor who
teaches a class like this has to decide what is the information he
or she feels should be stressed throughout the semester. For this
reason, this class will not be covering Chapters 6 and 7. Both
chapters are covered to a lesser degree in other chapters, and
global marketing is highly specialized which would require too
much time in a beginning marketing online offering.
An added feature of this
textbook is the supplementary audio CD of the chapter lecture
notes. Each chapter audio lecture highlights features for that
chapter with a running time between five to ten minutes per
chapter. Listening to the CD’s will help you better grasp the
concepts and events that have shaped marketing into what it is
today.
It is my opinion this text is
the best in its field where you will find numerous sections
providing a wealth of information to explore. In taking an online
course, it is critical to stay current with the chapter readings,
and with this class, that’s one chapter a week, except for the
first two weeks which includes both Chapters 1 and 2, and Chapters
3 and 4, respectively. Follow the syllabus carefully and take the
quizzes when prompted to do so.
Since many students continue to
use a ‘dial-up’ modem as their primary method of obtaining
Internet content rather than a broadband connection, projects
requiring video stream downloads, or what are known in the text as
“video cases” are not used. You can read the written video case
material for your own enjoyment, but it is not required. Instead,
your final semester project will consist of answering one question
from ten different “written” cases that are at the end of each
chapter. Go to the “Semester Project” folder for specific
information and requirements to complete the assignment.
If you have personal questions
pertaining to your individual needs, please email me directly. Use
the “Class Discussion Board” for general questions that you have,
or your fellow classmates may want to see to help you. Also, check
the Discussion Board each week for any updated “Instructor
Announcements” or suggestions for critical thinking. I may ask a
specific question on a chapter topic looking for responses from
each student. This helps everyone comprehend the material more
effectively, and allows for an online “classroom” discussion.
All deadline dates are located
within the campus or class Website. Since the Midterm is a written
exam, it requires that you either attend in person, or have a
proctor administer the exam. The date for this exam and the
location, room, and time are also posted on the “Exam Schedule”
within the campus Website.
For some of you, this may be
your first time as an online student, while other students are
seasoned with experience taking online classes. In any event,
email me with any questions or concerns.
John Hart
jhart@coastline.edu
Quizzes
There are four online quizzes
to be taken at various intervals throughout the semester. Each
quiz specifies the chapters covered for a particular section of
the text. Taking these quizzes will help you comprehend the
material and obtain an overview of that chapter. Follow the
Assignment Schedule as to when to take the online quizzes. Scoring
is done with results available quickly.
.
Exams
There is a written ten (10) question Midterm Exam to be taken at a
designated site or administered by a proctor. The 100 question
multiple choice Final Exam will be taken online during a specified
time during Finals Week.
Click on "Midterm
Exam Review" to download material
Click on "Final Exam Review"
to download material
Projects
Throughout the semester, you
will be reading information pertaining to each chapter’s topic. At
the end of each chapter, there is what is known as a “Case” where
the text background is highlighted in yellow. From the 17 assigned
chapters to read, there will be only ten (10) cases utilized for
this project with one (1) question from each of those cases within
the ten (10) required.
Extra Credit
The optional
Extra Credit
project asks you to compare and contrast the advantages and
disadvantages of the various types of major media advertising
venues. This will include radio, television, the Internet,
newspapers, magazines, direct mail, and outdoor advertising. Be
sure to follow directions on how to complete this by clicking on
the above "Extra Credit" heading.
.
Grading
You final semester grade will
be determined by the total number of points you accumulate
throughout the semester. Points are used for all graded material
including quizzes, assignments, projects, tests, and the optional
extra credit
Your semester letter grade will be based using a standard
percentage factor:
|
A = |
100-90% |
| B = |
89-80% |
|
C = |
79-70% |
| D = |
69-60% |
|
F = |
59% and
below |
Point Distribution
| 4 – Quizzes @ 25 points
each |
100 points |
| 1 – Midterm exam |
100 points |
| 1 – Final exam |
100 points |
| 1 – Required Final Project |
100 points |
| 1 --
Optional Extra Credit |
50 points |
| Total points possible
|
400 points |
