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Semester Project
Written Chapter Case Studies
Value: 100 points
Assignment:
Throughout the semester, you will be reading information pertaining
to each chapter’s topic. At the end of each chapter, there is what
is known as a “Case” where the text background is highlighted in
yellow.
From the 17 assigned chapters to
read, there will be only ten (10) cases utilized for this project
with one (1) question from each of those cases within the ten (10)
required.
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Case 1.1 - |
Page 37 - |
How the Rolling Stones Keep
Rolling
Pick 1 of the 3 questions to answer |
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Case 2.1 - |
Page 60 - |
Starbucks Strategy: It’s a
Small World After All
Pick 1 of the 2 questions to answer |
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Case 4.1 - |
Page 150 - |
Match.com: The Love
Algorithm
Pick 1 of the 3 questions to answer |
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Case 8.1 - |
Page 285 - |
Marketing Research Goes to
the Movies
Pick 1 of the 3 questions to answer |
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Case 9.1 - |
Page 315 - |
Scion: Toyota’s Next
Generation
Pick 1 of the 2 questions to answer |
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Case 11.1 - |
Page 379 - |
Kelvar: A Product in Search
of a Need
Pick 1 of the 2 questions to answer |
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Case 12.1 - |
Page 409 - |
What Will Become of the Box?
Pick 1 of the 2 questions to answer |
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Case 15.1 - |
Page 517 - |
IMC Strategy Launches New
$20 Bill
Pick 1 of the 2 questions to answer |
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Case 16.1 - |
Page 551 - |
Will Technology Kill the
Advertising Star?
Pick 1 of the 2 questions to answer |
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Case 19.1 - |
Page 653 - |
Solving the Pricing Puzzle
Pick 1 of the 2 questions to answer |
Total – 10 questions
Requirements:
After picking the selected question from each of the cases:
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Elaborate on your answers with
enough detail to support your statements. You may want to utilize
any linked Websites the text lists within the Case box for that
particular company or entity. Using those Websites may help you
enhance your critical thinking on that specific topic allowing for
a more elaborate response. If you quote anyone, or use material
directly from a site or book verbatim, you need to reference that
source either at the bottom of the page of the work, or in a
“Bibliography” at the end of your project to avoid plagiarism. It
is important that you follow the directions below to help maximize
your grade on this assignment. Missing questions or other issues
that do not follow the procedures for this project will lower your
overall score.
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Before writing your response,
list the case number, and write out the question you are answering
so it is clear as to what question you are answering.
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Answer each question thoroughly
with a minimum of several paragraphs or more for each one.
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Answer in sentence and
paragraph form, not an outline format.
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Type your work using one of the
following fonts and sizes only: “Arial” or “Times
New Roman” – Size “12” and
double-spaced.
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Handwritten work will not be
accepted for credit.
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This project is due Friday
of Week 14.
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Use regular mail, fax,
or deliver in person to the Coastline Fountain Valley
Center
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Address:
John Hart
Business 150 - Marketing
Coastline Community College
11460 Warner Ave
Fountain Valley, CA 92703
FAX: (714) 241-6287
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