Course Description

Practical, fast-paced introduction to contemporary marketing principles as applied in an increasingly Internet-driven marketplace. Students analyze market characteristics, evaluate product and service strategies, build marketing plans, study what works and what doesn't.

Topics include: pricing, promotion, and distribution; Web-based storefronts and other e-Commerce channels; product introduction, branding, and packaging; consumer, industrial, and government markets. No experience with Internet required. 

Required Textbook

CONTEMPORARY MARKETING 2006

Author: Boone (ISBN 0324316674)

Order online at:  http://www.coastlinebookstore.com/

Welcome

On behalf of the staff at Coastline, I welcome you to the newly created Online offering of Business 150 – Marketing in the New Economy. This course will show you how marketing plays an integral role in virtually all products and services that we use today. Also, many people in the limelight of the entertainment industry and business world use marketing to boost their image to their target market.

From the basic notion of product, price, place, and distribution, you will discover the numerous facets that make up the marketing process. During this course, you will find the marketing process involves the comprehension of a multitude of terms and concepts that are unique to this type of work. Marketing is complex with an abundance of methods and procedures utilized to facilitate the process. Therefore, it is critical to stay current by reading the assigned chapter pages and generally using the book as a reference. The course textbook is one of the best available on the subject of marketing. It gives you, the student, the opportunity to explore terms, concepts, and definitions plus use the various Web based sites to augment your learning while studying this fascinating process.

Be sure to take each quiz when prompted to do so in the course outline, and use the review section for the midterm and final which can be located in the appropriate folder. The class Website is a work in progress meaning there may be additional sources of information available throughout the semester.

The best method to succeed in this course is to fully read and understand all the college requirements for the course, the outline, assigned projects and testing deadlines, and when to turn in assigned work.

If there is something that needs additional clarification, please email me or call. Emails are returned within 48 hours and phone calls during office hours. It is my goal to help you succeed in this class.